David Kolb's Experiential Learning Theory emphasizes the importance of experience in the learning process. According to Kolb, learning occurs through a cycle that includes four stages: concrete experience, reflective observation, abstract conceptualization, and active experimentation. This cycle allows learners to engage with their experiences, reflect on them, and apply new insights in future situations. Kolb's theory suggests that individuals have different learning styles based on their preferences for these stages. By understanding their own learning styles, learners can enhance their educational experiences and improve their ability to retain and apply knowledge effectively.