Data tracking refers to the process of collecting and analyzing information about user behavior and interactions with various digital platforms. This can include monitoring how users navigate a website, what products they view, and how long they spend on certain pages. By gathering this data, businesses can better understand their customers' preferences and improve their services or products. In today's digital world, data tracking is often facilitated by tools like cookies and analytics software. These tools help companies gather insights that can lead to more personalized experiences for users, ultimately enhancing customer satisfaction and driving sales.