The Danish Consumer Ombudsman is an independent authority in Denmark that protects consumer rights and ensures fair trading practices. It oversees compliance with consumer laws and regulations, helping to resolve disputes between consumers and businesses. The Ombudsman can investigate complaints and take action against companies that violate consumer protection laws. In addition to handling complaints, the Danish Consumer Ombudsman provides guidance and information to both consumers and businesses. This includes advice on consumer rights, marketing practices, and product safety. The goal is to promote a fair marketplace where consumers can make informed choices and businesses can operate ethically.