The European Consumer Centre (ECC) is an organization that helps consumers in the European Union and European Economic Area resolve cross-border shopping issues. It provides information and assistance on consumer rights, helping individuals understand their rights when purchasing goods or services from other EU countries. ECC also offers support in case of disputes, guiding consumers on how to file complaints and seek redress. The center collaborates with national consumer protection agencies to ensure that consumers are informed and protected, promoting fair trade practices across Europe.