Dana Gleason is an American entrepreneur and the founder of Dana Design, a company known for producing high-quality outdoor gear, particularly backpacks. He has a reputation for innovation in the outdoor industry, focusing on creating durable and functional products for adventurers and outdoor enthusiasts. In 2007, Gleason sold Dana Design to The North Face, but he continued to influence the outdoor gear market. He later founded Mystery Ranch, a company that specializes in backpacks for military, firefighting, and outdoor use, further solidifying his legacy in the field of outdoor equipment design.