Dana Design is a company known for its high-quality outdoor gear, particularly backpacks. Founded by Dana Gleason in the 1980s, the brand focuses on creating durable and functional products for outdoor enthusiasts. Their designs often emphasize comfort and practicality, catering to hikers, climbers, and travelers. The company gained recognition for its innovative use of materials and attention to detail. Dana Design backpacks are popular for their ergonomic fit and customizable features, making them suitable for various activities. The brand has a loyal following among adventurers who appreciate reliable gear for their outdoor pursuits.