DX, or Digital Transformation, refers to the process of integrating digital technology into all areas of a business. This transformation changes how organizations operate and deliver value to customers. It often involves adopting new technologies, improving processes, and enhancing customer experiences through digital means. The goal of DX is to increase efficiency, agility, and innovation within a company. It can include the use of cloud computing, artificial intelligence, and data analytics to streamline operations and make informed decisions. Ultimately, DX helps businesses stay competitive in a rapidly evolving digital landscape.