DTC, or Direct-to-Consumer, refers to a business model where companies sell their products directly to customers without intermediaries like retailers or wholesalers. This approach allows brands to have more control over their marketing, pricing, and customer relationships. DTC brands often utilize online platforms to reach consumers, making it easier for them to showcase their products and engage with their audience. Many DTC companies focus on building strong brand identities and personalized shopping experiences. By leveraging data and customer feedback, they can tailor their offerings to meet specific consumer needs. This model has gained popularity in various industries, including fashion, beauty, and food.