DJ Tira is a popular South African music producer and DJ known for his contributions to the Gqom genre, a style of electronic dance music that originated in Durban. He gained fame for his energetic performances and hit songs, often collaborating with various artists in the South African music scene. Born as Tira in 1980, he has been influential in promoting local talent and has a significant following on social media. DJ Tira is also the owner of the record label Afrotainment, which has helped launch the careers of many emerging artists in the industry.