Digital Asset Management (DAM) refers to the systematic organization, storage, and retrieval of digital assets such as images, videos, and documents. It helps businesses and individuals efficiently manage their digital content, ensuring that files are easily accessible and properly categorized. This process often involves using specialized software to streamline workflows and enhance collaboration. A DAM system typically includes features like metadata tagging, version control, and user permissions. By implementing a DAM solution, organizations can improve productivity, reduce redundancy, and maintain brand consistency across various platforms. This is especially important in industries like marketing and media, where managing large volumes of content is crucial.