The DA-100 exam, also known as the "Analyzing Data with Microsoft Power BI" certification, is designed to assess a candidate's skills in data analysis and visualization using Power BI. It tests knowledge in areas such as data preparation, modeling, visualization, and analysis, ensuring that candidates can effectively use Power BI to derive insights from data. Passing the DA-100 exam validates a professional's ability to work with data and create meaningful reports and dashboards. This certification is beneficial for data analysts and business intelligence professionals looking to enhance their credentials and demonstrate their expertise in using Microsoft Power BI for data-driven decision-making.