Customers are individuals or organizations that purchase goods or services from a business. They play a crucial role in the economy, driving demand and influencing market trends. Understanding customer needs and preferences is essential for businesses to thrive and maintain competitive advantage. Effective customer service and engagement strategies can lead to increased customer loyalty and satisfaction. Businesses often analyze customer feedback and behavior to improve their offerings and create a better overall experience. This relationship between businesses and customers is vital for long-term success and growth.