Customer Validation is a process used by businesses to ensure that their products or services meet the needs and expectations of their target audience. This involves gathering feedback from potential customers through surveys, interviews, or product testing. The goal is to confirm that the product solves a real problem and is desirable in the market. During Customer Validation, companies analyze the feedback to identify patterns and insights. This helps them refine their offerings before launching, reducing the risk of failure. By understanding customer preferences, businesses can make informed decisions that enhance their chances of success in the competitive marketplace.