Customer expectations refer to the beliefs and assumptions that customers have about a product or service before they make a purchase. These expectations can be shaped by previous experiences, marketing messages, and recommendations from others. Customers often anticipate certain levels of quality, service, and value based on these influences. Meeting or exceeding customer expectations is crucial for businesses, as it can lead to customer satisfaction and loyalty. When companies like Amazon or Apple consistently deliver on their promises, they build trust and encourage repeat business. Conversely, failing to meet expectations can result in dissatisfaction and negative reviews.