Customer Discovery is a process used by entrepreneurs and businesses to understand their target market better. It involves engaging with potential customers to gather insights about their needs, preferences, and pain points. This information helps businesses validate their ideas and refine their products or services to better meet customer demands. During Customer Discovery, various methods such as interviews, surveys, and focus groups are employed to collect feedback. The goal is to identify whether there is a genuine market need for a product and to ensure that the solution being developed aligns with customer expectations. This iterative process is crucial for reducing risks and increasing the chances of success.