A Customer Data Platform (CDP) is a software system that collects and organizes customer data from various sources into a single, unified database. This data can include information from websites, social media, email campaigns, and customer interactions. By consolidating this information, businesses can gain a clearer understanding of their customers' behaviors and preferences. CDPs enable companies to create personalized marketing strategies and improve customer experiences. They allow for better segmentation and targeting, ensuring that the right messages reach the right audiences. Ultimately, a Customer Data Platform helps businesses make data-driven decisions to enhance customer engagement and loyalty.