Custom websites are tailored online platforms designed specifically to meet the unique needs of a business or individual. Unlike template-based sites, they offer personalized features, layouts, and functionalities that align with the brand's identity and goals. This customization can enhance user experience and improve engagement. Creating a custom website typically involves collaboration between clients and web developers. The process includes planning, design, and development stages, ensuring that the final product reflects the client's vision. Custom websites can also be optimized for search engines, making them more visible to potential visitors and customers.