Cultural hegemony is a concept developed by the Italian philosopher Antonio Gramsci that describes how dominant groups in society maintain their power through cultural means. Instead of using force, these groups shape beliefs, values, and norms, making their worldview appear natural and universal. This process often leads to the acceptance of their ideas by the broader population, which may not even recognize the influence of the dominant culture. This phenomenon can be seen in various aspects of life, including media, education, and politics. For example, the portrayal of certain lifestyles in Hollywood films can reinforce societal norms and expectations, influencing how people perceive themselves and others. Cultural hegemony highlights the importance of understanding power dynamics in shaping culture and society.