Cultural currency refers to the value and influence that certain cultural elements hold within a society. This can include trends, ideas, symbols, or practices that resonate with people and shape their identities. For example, popular music genres like hip-hop or K-pop can serve as cultural currency, impacting fashion, language, and social interactions. In today's interconnected world, cultural currency can also be seen in the way brands leverage cultural trends to connect with consumers. Companies often use elements from diverse cultures to create marketing campaigns that resonate with specific audiences, enhancing their brand's relevance and appeal in a competitive market.