A "cult following" refers to a group of fans who are intensely devoted to a particular person, work, or idea, often to the point of obsession. This phenomenon can occur in various fields, including music, film, literature, and even brands. For example, movies like The Rocky Horror Picture Show have developed dedicated fan bases that celebrate and promote the work beyond mainstream popularity. Cult followings often thrive on shared values, unique experiences, and a sense of community among fans. This can lead to organized events, fan clubs, and social media groups where members discuss and promote their passion. Examples include the Star Wars franchise and the music of The Grateful Dead, both of which have inspired loyal and enthusiastic communities.