Cruelty-free beauty refers to cosmetic and personal care products that are not tested on animals. This means that companies do not conduct experiments on animals to assess the safety or effectiveness of their products. Instead, they may use alternative testing methods, such as in vitro testing or computer modeling, to ensure their products are safe for human use. Many consumers choose cruelty-free beauty products to support ethical practices and animal welfare. Brands that are certified cruelty-free often display logos from organizations like Leaping Bunny or PETA. This certification helps shoppers identify products that align with their values regarding animal rights and environmental responsibility.