"Crossing the Chasm" is a marketing theory introduced by Geoffrey A. Moore in his book of the same name. It describes the challenges that innovative products face when transitioning from early adopters to the mainstream market. The "chasm" represents the gap between these two groups, highlighting the need for targeted strategies to appeal to a broader audience. To successfully cross this chasm, companies must understand the different customer segments, including innovators, early adopters, early majority, late majority, and laggards. By addressing the specific needs and concerns of the early majority, businesses can increase their chances of widespread adoption and long-term success.