A "Cross-Over Franchise" refers to a business model where two or more popular brands or franchises collaborate to create a new product or experience. This can happen in various industries, such as movies, video games, or merchandise. For example, when characters from the Marvel Universe appear in a Disney theme park, it creates a unique experience that attracts fans from both franchises. These collaborations often lead to increased visibility and sales for all parties involved. Fans of Star Wars might be excited to see their favorite characters in a LEGO set, while Pokémon and McDonald's might team up for special promotions. Such partnerships can enhance brand loyalty and introduce new audiences to each franchise.