Media franchises are collections of related products and intellectual properties that share a common universe or theme. They often include various forms of media such as films, television shows, video games, and merchandise. Popular examples include Star Wars and Marvel Cinematic Universe, which have expanded their narratives across multiple platforms, engaging fans in diverse ways. These franchises leverage their established characters and storylines to create a cohesive brand experience. By doing so, they not only enhance audience engagement but also maximize revenue opportunities through cross-promotion and licensing. The success of media franchises has transformed the entertainment landscape, making them a dominant force in popular culture.