Creative assets are materials used in marketing and branding to communicate a message or promote a product. These can include images, videos, graphics, logos, and written content. They play a crucial role in establishing a brand's identity and engaging with the target audience. In the digital age, creative assets are often shared across various platforms, such as social media, websites, and advertisements. Effective use of these assets can enhance brand recognition and influence consumer behavior, making them essential for businesses like Nike or Coca-Cola to maintain a competitive edge.