Covey's Time Management is a framework developed by Stephen R. Covey in his book, "The 7 Habits of Highly Effective People." It emphasizes prioritizing tasks based on their importance rather than urgency. Covey introduces a matrix that categorizes activities into four quadrants, helping individuals focus on what truly matters and avoid distractions. The four quadrants include: Quadrant I (urgent and important), Quadrant II (not urgent but important), Quadrant III (urgent but not important), and Quadrant IV (not urgent and not important). By concentrating on Quadrant II activities, individuals can achieve long-term goals and enhance their overall effectiveness.