Coupon Management refers to the process of creating, distributing, and tracking coupons used by businesses to promote their products or services. This system helps companies attract customers by offering discounts or special deals, making it easier for consumers to save money while shopping. Effective Coupon Management involves monitoring the performance of different coupons, analyzing customer behavior, and adjusting strategies accordingly. Businesses can use digital platforms to streamline this process, ensuring that coupons reach the right audience and maximizing their marketing efforts.