Cosmetic trends refer to the popular styles and techniques in beauty and makeup that evolve over time. These trends can include everything from specific makeup looks, such as glowy skin or bold lip colors, to skincare routines that emphasize natural ingredients. Social media platforms, especially Instagram and TikTok, play a significant role in shaping these trends, as influencers and beauty enthusiasts share their favorite products and techniques. In recent years, there has been a noticeable shift towards sustainability in cosmetics, with many brands focusing on eco-friendly packaging and cruelty-free practices. Additionally, the rise of clean beauty emphasizes the use of non-toxic ingredients, appealing to consumers who prioritize health and environmental impact. As trends continue to change, they reflect broader cultural movements and consumer preferences.