Corporate gifting refers to the practice of giving gifts by businesses to clients, employees, or partners. This gesture is often used to strengthen relationships, express appreciation, and promote brand loyalty. Gifts can range from promotional items to personalized presents, depending on the occasion and the recipient's preferences. The benefits of corporate gifting include enhanced employee morale, improved client relations, and increased brand visibility. Companies often choose gifts that reflect their values or align with the recipient's interests, making the gesture more meaningful. Popular items include branded merchandise, gift baskets, and experience vouchers.