Conversions refer to the process of changing one form of something into another. In the context of marketing, it often means turning potential customers into actual buyers. For example, when someone visits a website and makes a purchase, that action is considered a conversion. Businesses track these conversions to measure the effectiveness of their advertising and sales strategies. In a broader sense, conversions can also apply to various fields, such as mathematics or science. For instance, converting units like changing meters to feet involves using a specific formula. Understanding conversions helps us communicate and work with different systems more effectively.