A "Control Tower" is a centralized hub used in logistics and supply chain management to monitor and manage operations in real-time. It provides visibility into the movement of goods, helping organizations track shipments, manage inventory, and respond quickly to disruptions. This system enhances decision-making by integrating data from various sources. Control Towers utilize advanced technologies like artificial intelligence and data analytics to optimize processes. They enable companies to coordinate activities across different locations and stakeholders, ensuring efficient communication and collaboration. By leveraging these tools, businesses can improve their overall performance and customer satisfaction.