The Content Marketing Institute (CMI) is a leading organization dedicated to advancing the practice of content marketing. Founded in 2010, it provides valuable resources, research, and education to help businesses create effective content strategies. CMI offers various training programs, webinars, and events, including the annual Content Marketing World conference, which gathers industry professionals to share insights and best practices. CMI also publishes a wealth of articles, guides, and reports on content marketing trends and techniques. Their annual Content Marketing Benchmarks report is particularly influential, offering data-driven insights that help marketers understand the effectiveness of their content efforts and improve their overall strategies.