Homonym: Contagious (Infectious)
"Contagious" is a book by Jonah Berger that explores why certain ideas, products, and behaviors spread rapidly among people. Berger identifies key factors that make content shareable, such as social currency, triggers, emotion, public visibility, practical value, and stories. These elements help explain how and why some things go viral.
The book provides real-world examples and research findings to illustrate its concepts. By understanding the principles of contagion, individuals and businesses can create more effective marketing strategies and enhance their communication efforts, ultimately leading to greater influence and reach in their respective fields.