Consumer benefits refer to the advantages that customers gain from purchasing and using products or services. These benefits can include improved quality of life, convenience, cost savings, and enhanced satisfaction. For example, a smartphone offers communication, entertainment, and productivity features that make daily tasks easier for users. Additionally, consumer benefits can also encompass aspects like customer support, warranties, and product reliability. When companies prioritize these benefits, they build trust and loyalty among their customers. This, in turn, can lead to repeat business and positive word-of-mouth, further enhancing the overall consumer experience.