Consumer awareness refers to the understanding and knowledge that a buyer should have about their rights and responsibilities when purchasing goods and services. It empowers consumers to make informed decisions, ensuring they are aware of product quality, pricing, and the terms of sale. This awareness helps protect consumers from fraud and exploitation in the marketplace. Additionally, consumer awareness promotes the importance of ethical practices among businesses. When consumers are informed, they can support companies that prioritize sustainability and fair trade. This encourages a healthier economy and fosters competition, ultimately benefiting both consumers and responsible businesses in the long run.