The Better Business Bureau (BBB) is a nonprofit organization that helps consumers find trustworthy businesses. It provides ratings and reviews based on customer feedback and business practices. By checking the BBB's website, people can see if a company has a good reputation or if there have been complaints against it. This helps consumers make informed decisions when shopping or hiring services. The BBB also works with businesses to promote ethical practices and resolve disputes. They offer resources for companies to improve their customer service and maintain high standards. Overall, the BBB aims to create a marketplace where trust and transparency thrive, benefiting both consumers and businesses alike.