"Comps" is short for "comparables," which refers to properties or items that are similar in characteristics and are used for comparison purposes. In real estate, comps help determine the market value of a property by analyzing recent sales of similar homes in the same area. Factors considered include size, location, condition, and features. In other industries, such as retail or finance, comps can refer to comparable sales or performance metrics. For example, a company might analyze its sales growth against its competitors to assess its market position. This comparative analysis aids in making informed decisions and strategies.