Complaints Management is the process organizations use to handle customer complaints effectively. It involves receiving, investigating, and resolving issues raised by customers to improve their experience. A well-structured complaints management system helps identify recurring problems and enhances overall service quality. Effective complaints management not only addresses individual concerns but also fosters customer loyalty. By responding promptly and transparently, organizations can turn negative experiences into positive outcomes. This approach not only satisfies customers but also provides valuable feedback for continuous improvement in products and services.