The "Competitive Landscape" refers to the environment in which businesses operate, highlighting the various competitors within a specific market. It includes an analysis of the strengths and weaknesses of these competitors, as well as their market share, product offerings, and strategies. Understanding this landscape helps companies identify opportunities and threats, enabling them to position themselves effectively. In a competitive landscape, factors such as customer preferences, industry trends, and regulatory changes play crucial roles. Companies often conduct market research to gather insights about their rivals, which can inform decisions on pricing, marketing, and product development. This analysis is essential for maintaining a competitive edge.