A "Competitive Edge" refers to the advantage a company or individual has over others in the same market or field. This advantage can stem from various factors, such as superior technology, unique products, better customer service, or more efficient processes. By leveraging these strengths, a business can attract more customers and increase its market share. Having a competitive edge is crucial for long-term success. It allows organizations to differentiate themselves from competitors, making it easier to achieve goals and sustain profitability. Companies like Apple and Amazon exemplify how innovation and customer focus can create a lasting competitive advantage in their respective industries.