Commercial Representation refers to the practice where a person or company acts on behalf of another business to promote and sell its products or services. This representative, often called a commercial agent, works to establish relationships with potential customers and negotiate sales agreements, helping the principal company expand its market reach. Typically, commercial representatives earn a commission based on the sales they generate. They may operate in specific regions or industries, providing valuable local knowledge and expertise. This arrangement allows businesses to focus on their core operations while leveraging the representative's skills to increase sales and brand visibility.