Color application refers to the process of using color in various fields such as art, design, and marketing. It involves selecting and combining colors to create visual harmony and convey specific emotions or messages. Understanding color theory, which includes concepts like the color wheel and complementary colors, is essential for effective color application. In graphic design, color application can influence user experience and brand identity. For instance, blue often evokes feelings of trust, while red can stimulate excitement. By strategically applying colors, designers can enhance the overall impact of their work and communicate more effectively with their audience.