College recruitment is the process by which colleges and universities attract and select students to enroll in their programs. This often involves outreach efforts such as campus tours, informational sessions, and participation in college fairs. Schools aim to showcase their academic offerings, campus life, and financial aid options to prospective students. Recruiters may also visit high schools to meet with students and provide information about admission requirements and deadlines. The goal is to help students make informed decisions about their education while ensuring that colleges find candidates who fit their academic and community values.