Athletic recruitment is the process through which colleges and universities identify and attract talented athletes to join their sports programs. Coaches and recruiters evaluate athletes based on their performance, skills, and potential to contribute to the team. This process often involves scouting at high school competitions, attending showcases, and reviewing athletes' statistics and videos. Once potential recruits are identified, schools may offer scholarships or other incentives to encourage them to join. The recruitment process also includes communication between athletes, their families, and coaching staff, ensuring that both parties understand the expectations and opportunities available within the athletic program.