Co-creation is a collaborative process where multiple stakeholders, such as customers, employees, and partners, work together to develop new products, services, or solutions. This approach values the input and creativity of all participants, leading to outcomes that better meet the needs and preferences of the end-users. In co-creation, organizations often engage with their audience through workshops, brainstorming sessions, or online platforms. This interaction fosters innovation and strengthens relationships, as participants feel a sense of ownership and investment in the final result. Examples of co-creation can be seen in industries like technology, design, and marketing.