"Citius, Altius, Fortius" is a Latin phrase that translates to "Faster, Higher, Stronger." It serves as the Olympic motto, emphasizing the spirit of competition and the pursuit of excellence in sports. This motto encourages athletes to push their limits and strive for personal bests during the Olympic Games. The phrase was introduced by Pierre de Coubertin, the founder of the modern Olympic movement, in 1894. It reflects the ideals of the Olympics, promoting not only physical prowess but also the values of determination and perseverance. Athletes from around the world embody this motto as they compete for glory.