Cigarette marketing refers to the strategies and techniques used by tobacco companies to promote their products. This includes advertising through various media, sponsorship of events, and the use of attractive packaging. The goal is to create brand loyalty and attract new customers, particularly younger audiences. Historically, cigarette marketing has faced significant regulation due to health concerns associated with smoking. Many countries have implemented strict laws that limit advertising, require warning labels, and restrict promotional activities. These regulations aim to reduce smoking rates and protect public health, especially among vulnerable populations like youth.