Homonym: Churn (Mixing)
Churn refers to the rate at which customers stop doing business with a company over a specific period. It is often expressed as a percentage and is a critical metric for businesses, especially in subscription-based models. High churn rates can indicate dissatisfaction with products or services, leading companies to seek ways to improve customer retention.
Understanding churn helps businesses identify trends and areas for improvement. By analyzing the reasons behind customer departures, companies can implement strategies to enhance customer experience and loyalty. This can ultimately lead to increased revenue and a more stable customer base, benefiting both the company and its customers.