"Cholos" refers to a cultural identity primarily associated with Mexican-American communities, particularly in the southwestern United States. This term often describes individuals who embrace a distinct style, characterized by specific clothing, tattoos, and hairstyles. The style is influenced by Mexican heritage and American street culture, often reflecting a sense of pride and belonging. The term can also carry social and political connotations, as it has been used to describe a lifestyle that includes elements of gang culture and resistance against mainstream societal norms. While some may view "Cholos" negatively, many celebrate the identity as a form of cultural expression and community solidarity.