Cheese rolling is an annual event held at Cooper's Hill in Gloucestershire, England. Participants chase a large wheel of Double Gloucester cheese down a steep hill, with the first person to cross the finish line at the bottom declared the winner. The event typically takes place on the late May Bank Holiday and attracts both locals and tourists. The tradition dates back several centuries and is rooted in local customs. While the cheese is the main attraction, the event is known for its chaotic and often humorous nature, as competitors tumble and roll down the hill in pursuit of the cheese.